ÉFC.
Paris

Luxury Brand Management

Since 2022: strategy, selective retail and storytelling for houses and premium brands.

Duration9 Months
LevelAdvanced
Languageen
Formathybrid · Paris
Next IntakeOct 2026
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Overview

ÉFC's second year (2022): first business pathway. Covers luxury market dynamics, brand identity, clienteling and a business-plan capstone aligned with creative direction. Primarily English-taught with Paris field sessions. Verifiable professional LBM certificate — not a state degree.

Outcomes

  • Analyse luxury brand equity and competitive positioning
  • Design omnichannel retail experiences for high-touch clients
  • Build seasonal business plans aligned with creative direction
  • Brief cross-functional teams (product, retail, comms)

Modules

  • Luxury Market Dynamics70h
  • Brand Strategy & Identity80h
  • Retail & Clienteling90h
  • Business Plan Capstone80h

Official Credential

Graduates who meet completion criteria receive a Professional Certificate. Public codes use prefix EFC-LBM and can be checked on /verify.

Hours: 320 · ECTS (indicative): 40.0 · See the Certificate Policy

Prerequisites

  • Bachelor degree or equivalent professional experience
  • B2 English
Luxury Brand Management — ÉFC · ÉFC